Your strategist will spend time researching and identifying new keyword opportunities as part of this service. Among other things, we will review what keywords people are already using to find you, the competition, and your buyer personas. Based on data from a variety of tools, including Keywords Everywhere, we will develop your keyword strategy. Final Deliverable: Completed Cluster Strategy includes a breakdown of the keyword clusters that should be targeted as well as the content strategy highlighted in order to target each individual keyword. Use the keywords to create high-end content on every page and focus on blogs that include different valuable topics in your industry to lead to more traffic to your website.