E-marketing strategies

E-marketing strategies

Marketing planning and strategies are essential tools for the success of any business. It helps in setting direction, clarifying goals and understanding the market, and increasing marketing effectiveness in terms of optimal use of resources and accurately measuring results to keep pace with developments. It also works to improve customer relations, increase sales and profits, and build a strong brand.

What is a marketing strategy?

A marketing strategy is a comprehensive plan aimed at reaching specific goals in the field of marketing, based on a careful assessment of strengths and weaknesses, precisely defining goals, and setting appropriate steps to reach the specified goals, with continuous measurement of results to follow up on the necessary changes and developments.

What is the importance of marketing strategy?

The importance of marketing strategy is that it helps organizations successfully achieve their marketing goals. This is done through several points:

1. Competitiveness

  • Helps to stand out from competitors.
  • Enables the discovery of new opportunities in the market.
  • It helps attract more customers and achieve more sales.

2. Product and service development

  • Helps develop products and services that better meet customer needs.
  • It helps improve the quality of products and services.
  • Helps develop new products and services that meet changing market needs.

3. Meet customer needs

  • Better understand customer needs and wants.
  • Providing excellent customer service.
  • Building strong relationships with customers.

4. Determine the appropriate price

  • Determine the optimal price for the products and services you provide.
  • Achieve the maximum possible profit.
  • Staying competitive in the market.

5. Effective coordination between departments

  • Achieving effective coordination between its various departments.
  • Use resources more efficiently.
  • Achieve goals faster.

6. Optimal use of resources

  • Make the most of its potential.
  • Reduce costs and achieve more profits.

7. Determine the advertising budget

  • Determine the advertising budget in advance.
  • Measuring the effectiveness of its advertising campaigns.
  • Achieve the best return on investment.

8. Determine the scope of the plan

  • Determine the scope of the marketing plan.
  • Focus on the most effective activities.
  • Achieve goals faster.

9. Determine the revenues generated by the advertising plan

Expect revenue generated from its marketing plan.
Evaluating the effectiveness of the marketing plan.
Improve the plan to make more profits.

Why companies need marketing strategies

  • Increase brand awareness
  • Measure goals and return on investment
  • Increase Sales
  • Improve brand feel
  • Keeping the brand abreast of developments and gaining customer trust
  • Outperforming competitors
  • Identifying customer trends and optimal audience targeting
  • Supporting the company's internal organization and structuring
  • Marketing methods and precise budget setting

Strategy vs tactics

Strategy and tactics are essential elements of marketing

1.The strategy

  • It is the general plan to define basic goals and ways to achieve them
  • Be long term
  • Based on general goals
  • It is difficult to measure
  • Slow to change

2. Tactic

  • It is the activities we do to achieve goals
  • be short term
  • It is based on specific activities
  • Easy to measure
  • Fast to change

Characteristics of marketing strategy

  • The most important characteristics that distinguish a marketing strategy:
  • Understand the target audience, its needs, desires and problems.
  • Sets clear, measurable goals.
  • Competitiveness and how to highlight your unique selling value
  • Decision support with market research and customer data
  • Flexible, scalable and adaptable to changes
  • Focus on performance and measuring the effectiveness of marketing activities

The most important types of marketing strategies

  • Paid advertising strategy
  • Cause marketing strategy
  • Relationship marketing strategy
  • Online marketing strategy
  • Business marketing strategy
  • Diversified marketing strategy

What is a digital marketing strategy?

It is the plan drawn up to achieve online marketing goals. By precisely defining the goals and steps necessary to achieve them, taking into account the needs of the market and the target audience, and including various digital channels such as social media, paid advertising, and the website. It also enables you to measure and evaluate results accurately.

How to create a digital marketing strategy

  • Build and define your buyer persona
  • Determine your goals and the digital marketing tools you will need
  • Evaluate the channels and digital assets you own
  • Planning and auditing of the advertising campaigns you already own
  • Auditing and planning earned advertising campaigns
  • Planning and auditing of paid advertising campaigns
  • Bring all your digital marketing campaigns together

The most important digital marketing strategies

  • Content marketing strategy
  • Paid advertising strategy
  • Account-Based Marketing (ABM) Strategy
  • Search Engine Optimization (SEO) Strategy
  • Social media marketing strategy
  • Influencer marketing strategy
  • Broadcast strategy
  • Email marketing strategy
  • Video marketing strategy

Is marketing strategy the same as marketing plan?

  • Marketing strategy: It includes carefully defining the company's goals, analyzing the market and competitors, and defining your brand and its positioning
  • Marketing plan: means all the methods and tactics that have been precisely identified and developed to determine the objectives of the marketing strategy